Jess's News


'The Urlichs' Scarf is here! In collaboration with local label Dark Hampton. They have designed the most beautiful cashmere modal scarf to gift to a friend, a loved family member, or yourself with a little poem of mine on the scarf, and inside the keepsake box it comes in.

Across select stores in NZ & Aus and also ships worldwide.

NZ & Aus: Read the poem and shop the scarf here

For everywhere else: click here

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My poem 'Dear Husband - The Future Can Wait' has been making radio hosts cry in New Zealand, Montreal and most recently South Africa! Laura McGoldrick read it beautifully. See the video here and read the article here.

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I now have some fabulous and empowering Tee-Shirts for you (and your littles) and they're available worldwide! Click here to see the range

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MY SUPERPOWERS - Available for pre-order now

If you loved 'The Rainbow In My Heart', then I think you and your littles will love 'My Superpowers' too!


Children can use an amazing toolkit of mental skills everyday to explore their feelings and express their needs - their very own superpowers!

I have teamed up with illustrator and primary school teacher Rebecca Gibbs to create this lovely picture book that demonstrates non-cognitive skills including persistence, focus, imagination, organisation, empathy and more. Also included are prompts from a qualified counsellor to help parents, teachers and caregivers start conversations around understanding, identifying and engaging non-cognitive skills.


Perfect for your little ones that are close to starting school or in primary school already.


Released in New Zealand and Australia 30 August 2022, UK 7 September 2022 & US & Canada 06 December 2022. But you can pre-order now to ensure you get your copy!


Available worldwide!


The collection is now available in Hardback!

Each book contains additional bonus poems, and the matte cover finish is beauuuutiful! Available worldwide

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The cards are here! 

Jessica Urlichs + Hey Weegs bring you 23 of Jess's most popular works, along with the all-new "Welcome To Motherhood" pack – a set of 6 different cards for each major stage of early motherhood, so you can show up for your mama friend in ways she'll never forget.

Click image below to see more!



We made it to No.1 Best seller!!


The Rainbow in my Heart is going international!!

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From our home to the world, now available in UK book stores! The United States and Canada will publish on 10 May 2022.

Where can I pre-order?
In the UK you can support your local bookshop online or at In the US the pre-order links will be on my website later in 2021 and I will post links when I have them.

Pre-ordering is available again from Book Depository 

If you’re in NZ or Aus you can also find The Rainbow In my Heart at your local bookstore 

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